Rob Pickering

Director & Coach

During 20+ years in business the constant for Rob was always his love of training and inspiring people to develop their skills. Not content with skills in one area of business, Rob worked tirelessly at developing his knowledge across all areas. Of course knowing something and being able to teach it are two very different things. Rob has the patience and the focus to do whatever it takes to get the enthusiasm and knowledge across.

As an experienced Business Coach, Rob is committed to helping Business Owners achieve greater success. His expertise span sales, marketing, strategic planning, training, recruiting, team management and much more

Most often Rob works with businesses that are already successful and profitable. Perhaps you’re doing OK but wondering what the next step should be? How to get to the next level of growth, the next level of profit, or even wondering about exit options. As your coach, Rob will start by finding out what’s really important to you. This can be harder to put into words than you’d imagine, but achieving it is liberating. The clarity of knowing where you’re going makes it easy to work out what your options are.

You can connect with Rob on Linked In here or follow on him on Twitter @robpickeringUK.

Peter Loverdos

Director & Coach

An accomplished business leader ‘who’s walked the walk’.

Peter has over 25 years’ experience of building and working with fast growing, high performing businesses, He is a certified professional business coach  specialising in helping entrepreneurs build better businesses.  He works closely with his clients to help move them and their companies forwards and to ensure they are prepared for the opportunities and challenges presented by rapid growth and change.

Peter’s experience ranges from running and selling start-ups, completing a series of management buy-outs and as Company Director and Chief Operating Officer on numerous Boards.

As a business coach, this is his point of differentiation – he has walked the walk!

I ensure I am coached, all the time, In fact I’ve been coached for 15 years and currently have 2 coaches – a performance and accountability coach and a mindset coach.

I now work with business owners of local SMEs to help them build better businesses and navigate periods of rapid growth. I also help owners with business acquisitions, mergers and how to develop and execute exit plans so they can reap the rewards of their entrepreneurial endeavors.

I live in Wokingham and spend my time with my family, travelling, golfing and reading a lot!

You can connect with Peter on LinkedIn here  and follow him on Twitter here

Charlie Lock

Marketing Manager

A highly motivated Marketing Manager with an extensive background in marketing and creative design.

I’ve worked for over 10 years in the creative and marketing industry, firstly qualifying in graphic design at university and then moving into the wonderful world of marketing, completing a number of marketing and social media qualifications along the way.

My expertise is in working with SME’s to really maximise the benefits of marketing and social media for them, I’m able to work through sticking problems they may have and then learn how to use the tools and tricks of the trade to make their business visible and attract new customers.

I enjoy nothing more than working with people and making meaningful connections between customer and client through different marketing mediums. Working with the team at ActionCOACH Reading & Wokingham I can support Rob & Peter and their clients in getting the best out of their coaching journey.

Genny Nash


Genny has 20 years’ experience working in corporate Market Research within the FMCG industry. During this time, she has worked with some of the biggest household names including Unilever, Coke, Cadbury, Kellogg’s and Red Bull to name a few.  Genny has broad experience supporting senior executives and key decision makers within business, as well as specialising in client engagement and team leadership.

Genny has an analytical mind and a significant part of her role has been working with large data sets and drawing out nuggets of insight for her clients to shape their marketing and advertising strategies.   Genny has also been a commercial leader of significant sized teams managing day to day business demands and requirements. She is also highly experienced in leading competitive and complex client renewals, negotiating new contracts and driving increased commercial and team performance.

Genny’s key skills include her attention to detail, her ability to problem solve and research a topic, and her exemplary communication and organisational skills.