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If you knew that your marketing generated more than it cost – you’d be investing every penny you can find into your marketing. The key is to Test & Measure. Test different strategies in small ways, quickly and at low cost – then go bigger on the ones that work best.

Build a business purpose that inspires, motivates, clarifies accepted behaviours, enables good decision-making making and causes the company to create real value.

We’re brought up to have an understanding of what is or is not “reasonable”. Is it reasonable to request loyalty from employees or even customers? All such questions are a matter of opinion.

According to a recent Gallup analysis, 51% of Europe’s working population is actively job searching or watching for new opportunities.

There is so much alignment between great military powers and great businesses.