It was Stephen Covey who said, “Seek first to understand, then to be understood” in his excellent book “The Seven Habits of Highly Effective People”. The reason it’s such valuable advice is that it’s counter-intuitive, and so most people don’t naturally do it. The trap…
It’s common to create a plan for a full year, but it takes a long time to create and by the time you’re halfway through the year, so much has changed that the plan often needs re-building. You could plan one month at a time,…
After hearing this from a client last week I’ve found myself repeating it to people all week. “Sometimes you win, sometimes you learn”. There are a lot of people and a lot of organisations that make the same mistakes over and over again. In fact…
Swap annual planning for 90-day planning Planning a full year ahead can be tortuous if you get too detailed. I remember when I worked in a large company in the 90’s and held responsibility for a lot of the planning. I dreaded the end of…
It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal customer and target them specifically. If you get caught up in thinking that your target market is “anyone”, don’t be fooled,…
