If you knew that your marketing generated more than it cost - you'd be investing every penny you can find into your marketing. The key is to Test & Measure. Test different strategies in small ways, quickly and at low cost - then go bigger…
If I tell you I’m good… well I would say that wouldn’t I. But if someone else tells you I’m good… well it’s probably true. There are many ways we can tell prospective customers about our product or service in the hope they’ll choose to…
It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal customer and target them specifically. If you get caught up in thinking that your target market is “anyone”, don’t be fooled,…
Hands up if you really, truly enjoy planning your social media?… Not many hands there. Ok, how about if you don’t enjoy doing it, but you do it begrudgingly because you know you need to?… A few more hands there, that’s good. And how about…
Social media is one of the fastest-growing forms of marketing there is. It’s soared above direct mail, advertising and even email newsletters. But many businesses still don’t understand how to really maximise the value of their social media, or even how to use it at…
Marketing agency, Digital Glue, knew they needed to rethink the way the company was working so their Managing Director, Javan Bramhall, enlisted help from ActionCOACH to help them achieve business success. Our coach, Rob Pickering, guided Javan into implementing a strategy that was right for…
Leveraging testimonials for social proof No matter how good we are at telling people about our products and services, it’s always heard with a degree of scepticism; after all, we would say we’re good, wouldn’t we! But if your current and past customers say you’re…
Social media and the challenge of ‘real-time’ communication ‘Slowly but surely’ isn’t a phrase that sits well with many business sectors in 2018. Customers and clients need answers quickly so if you’re not in a position to give them they will go elsewhere. Here are some…
